Most political ads have a few things in common. One of the denominators is that they are typically made on the cheap. For various reasons a lot of money is not usually spent to make them. This can lead to one of two things. Either a commercial that looks and feels like one of those late night ads on cable that tries to sell you crap that you don't need or, on occasion, the budget constraints act beneficially much like the tight and concrete rules of writing Haiku. It might guide the author towards something more simple and elegant. The Barry Goldwater Daisy ad is one of the best known examples. I think this one for Obamba is pretty great. It has a sense of humor and uses one still image, some simple music, a little copy and a revealing wink to strike a damn strong blow.
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